Tuesday, April 20, 2010
The special, held Feb. 12th during the National Basketball Association All-Star Game weekend and hosted by Academy Award-winning actress and comedian Mo'Nique, features stand-up performances from several popular urban comics including Mike Epps, George Willborn, Paul Mooney, Michael Blackson and Corey Holcomb, according to Warner Bros. officials.
Comcast/Xfinity, Time Warner Cable, Cox Cable, Charter Communications, Verizon FiOS, AT&T U-Verse and Dish Network have signed to carry the event, according to Warner Bros. executives.
Viewers will also be able to access Warner Bros.-distributed vintage stand-up comedy shows featuring Tracy Morgan, Steve Harvey, Jamie Foxx, Cedric the Entertainer, Eddie Griffin and Sommore.
This is the first of several high-profile event programming Warner Bros. hopes to distribute exclusively to VOD providers, although the company would not reveal specific titles.
"We're offering consumers a front-row seat to high profile events exclusively through the On Demand and PPV platform," Michele Edelman, vice president of marketing and programming in Warner Bros. Digital Distribution, said in a statement. "Going forward we envision this 'virtual ticket' to go beyond comedy to include great offerings and events traditionally limited to closed venues."
More news on this as it develops.
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Posted by The Humor Mill Magazine at 12:18 AM